Magnetic: The Art of Attracting Business by Joe Calloway

Author:Joe Calloway
Language: eng
Format: mobi
ISBN: 9781119147343
Publisher: Wiley
Published: 2015-10-14T14:00:00+00:00

Do great work.

Make money.

Have fun.

Don't work with people you can't stand.

It takes courage to abide by that fourth rule, but in the long run, it's worth it.

Do we ever underestimate our competition?

Which of our competitors do we need to have a healthy fear of?

Where might the next competitive threat to our business come from?

Where do we make too many mistakes with customers?

Do we solve customer complaints in a way that wins that customer forever?

Are we solving problems too often when we should be improving faulty processes, training, etc., that are causing the problems in the first place?

Do we have customers we shouldn't be doing business with?

Do we have a filter in place that keeps us from doing business with the wrong customers?

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